Analyzing Figure AI as a DAO Opportunity

Founded in 2022 by serial entrepreneur Brett Adcock, Figure AI is a Sunnyvale, California-based innovator in general-purpose humanoid robotics, dedicated to tackling labor shortages and boosting productivity in labor-intensive industries. In just three years, Figure AI has risen to prominence in the humanoid robotics field, propelled by its remarkable speed of execution and a world-class team drawn from Boston Dynamics, Tesla, and Google DeepMind.

Its latest robot, Figure 02, unveiled in August 2024, has already been deployed at a BMW factor.

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Figure 02 - A full-stack robot built for industrial environments

Figure 02’s human-like design enables it to thrive in environments built for people, leveraging advanced AI and precision engineering.

• High dexterity: With 16 degrees of freedom per hand, Figure 02 delivers exceptional dexterity, enabling precise, task-specific performance across diverse applications.
• Extended Operation: A 5-hour battery runtime supports demanding workloads, with scalable design enhancements planned for future iterations.
• Advanced AI: The proprietary Helix AI model drives autonomy and decision-making, positioning Figure 02 as a leader in intelligent robotics.
• Vertical Integration: In-house development of AI and hardware ensures seamless optimization which helps them moving very fast.

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Funded and Backed by Global Leaders

In March 2025, Figure AI closed a $1.5 billion Series C round, led by Parkway Venture Capital and Align Ventures, valuing the company at $39.5 billion. This follows a $675 million Series B in February 2024, backed by Microsoft, NVIDIA, Jeff Bezos (via Bezos Expeditions), and others, reflecting its rapid growth and market confidence.

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What Makes Figure AI a Strategic Allocation?

Humanoid robotics is set to change the technological landscape over the next five years, surpassing digital AI by delivering physical automation to solve the global labor crisis. Unlike digital AI, humanoid robots deliver tangible workforce solutions. 

The general-purpose robotics market is expected to reach $218 billion by 2030. That number reflects real demand across logistics, manufacturing, and healthcare—sectors with aging demographics and persistent labor shortages. We believe Figure AI is one of the few companies capable of meeting that demand at scale.

Figure AI stands among the US’s top humanoid robotics innovators, alongside Tesla and Apptronik. 

The company is:

• Well funded: Its $1.5 billion Series C round, following a $675 million Series B, provides ample capital to scale production and R&D.
• Strongly differentiated: Figure 02’s rapid development (38 months from founding) and vertically integrated AI-hardware model enable unmatched scalability and efficiency.
• Competitive: With a world-class team, a BMW partnership, and proprietary Helix AI, Figure AI is poised to capture significant market share in the humanoid robotics space.

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Valuation reflects execution, not hype

At a $39.5 billion valuation, Figure AI may appear richly priced, yet it was valued at $2.6 billion less than 18 months ago. This meteoric rise reflects extraordinary advancements in the company’s ability to develop new generations of robots extremely fast with new capabilities, intelligence, and collaborative potential. 

Though a high-risk, high-tech venture, Figure AI could deliver a 20X return by capturing a meaningful share of the multi-trillion-dollar labor replacement market, cementing its appeal as demand for humanoid robotics accelerates.

For more context, see why robotics investments are outperforming crypto.

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Potential exit strategy

Given the explosive growth expected in humanoid robotics, Figure AI is likely to pursue one of two exit paths by 2030:

1. IPO: As public markets increasingly embrace automation leaders, Figure AI’s strong funding, commercial contracts (e.g., BMW), and production scale make it a prime IPO candidate, capitalizing on investor enthusiasm for robotics pioneers.
2. Strategic Acquisition: Tech titans like Apple, seeking to bolster hardware ecosystems with advanced robotics, or Amazon, aiming to dominate logistics automation, could pursue Figure AI as a high-value acquisition target.

While no official signals confirm these paths, Figure AI’s rapid ascent and Tesla-like integration strategy render both scenarios credible.

Figure AI is one of the initial targets under consideration for XMAQUINA DAO’s treasury allocation. DEUS holders gain exposure to the DAO’s portfolio. Interested? Genesis Auction 1.5 starts April 29th — here are the details.

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Risks to watch as figure scales

Despite its immense potential, Figure AI faces significant risks inherent to the humanoid robotics sector:

• Execution Risk: Scaling production to 100,000 units requires overcoming challenges in hardware reliability, AI integration, and cost reduction, those are ambitious goals even with substantial funding and talent.
• Competition: Tesla and Apptronik are competing in the US on the exact same market (manufacturing, logistics). However, the market’s vast size suggests there will be room for multiple winners, with competition driving innovation rather than monopolistic dominance.
• Regulatory & Adoption Hurdles: Unpredictable regulatory frameworks around workplace safety, data privacy, and job displacement could slow adoption, despite labor shortages. Public backlash or safety incidents might further delay mass deployment.

These risks are real but outweighed by the broader opportunity in automation and robotics, making Figure AI a high-conviction position for the XMAQUINA DAO.

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Bullish on robotics? So are we.

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